In 2013, we became a Certified B Corporation, joining 963 B Corporations in 32 Countries in 60 Industries whose people believe in using business as a force for good.
Traditional corporations measure their success by the profits they earn for shareholders—but B Corporations are committed to creating benefits for all stakeholders (workers, suppliers, customers, community, and the environment). They follow three guiding principles: Social Responsibility, Sustainability, and Profitability, in all the decisions they make as a company.
The B Corporation movement was started by B Lab, a nonprofit organization that uses the power of business to solve social and environmental problems. Its third-party certification program verifies sustainable business practices, in the same way that Fair Trade USA certifies coffee, or Humane Farm Animal Care certifies that our free range eggs are produced humanely.
To be certified, we must regularly earn a minimum score on B Lab's B Impact Assessment—a comprehensive set of standards that measure our overall social and environmental performance. Learn more about the Assessment standards here.
The Certified B Corporation seal on our cartons is your guarantee that we aren't just talking about running our business in a socially and environmentally conscious way—we are living those values and always will. It's just—well, good business!
To find out more about B corporations and the standards we follow, visit www.bcorporation.net.